When considering expanding your business into new markets, SMEs can face a gauntlet of obstacles. You have to consider so many things when making this move like local skills, consumer culture, the competitive landscape, and more. So where do you start?
At SME World, we don’t always promote the use of a business plan, as so many successful startups never had one. But we are huge fans of strategic planning. There can be many risks associated with moving your business into a foreign market and requires time, effort, and money to get it right.
We found this fantastic InfoGraphic below in a post by Jason Miller, a contributor to the MarketTo marketing and sales blog. This InfoGraphic is a “companion piece to the Definitive Guide to International Market Entry and Expansion and will help guide you through your priorities in the first 100 days of your international market expansion.”
CHECK OUT THE INFOGRAPHIC BELOW