connecting-through-social-media-thumbnailSpam is a four-letter word synonymous with annoyance and eye-rolling. We’re all familiar with it; no matter how often we change passwords, something always slips through the cracks and we’re looking at emails from pharmaceutical companies or scams to wire money overseas. Unfortunately, social networks are far from exempt to spammers and bots—even worse, on social media we aren’t exempt from the people running accounts who do the very same and may not even realize it.

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Gaining X-number of followers isn’t a business goal and it won’t help you do anything. It’s so easy to gain followers on Twitter with the right hashtags and keywords, but at the end of the day, when you look through that list of new people, how many of them are relevant? How many are auto-follow businesses looking for a follow-back to promote a product you aren’t even close to the target market for? There are a lot of things businesses need to learn about social media marketing and one of them is the most obvious—social networking is about connectivity.

When you generate content on social networks, there are obvious key things to keep in mind:

  • The content is for a specific audience
  • The content has to be interesting enough for people to click links
  • The content needs to engage and connect

That last point is so crucial and is also the most overlooked. You can’t just throw content at a digital audience and expect them to love it. The internet isn’t a retail store, and there are a lot of other things happening around your Facebook post, or tweet, or blog post. Most social networks don’t even require people to visit your main page to get content from you once they’re following you, so the only thing filtering the content they see is their own personal preference.

That’s why connectivity is so important on social networks—your audience needs to see that they can relate to and understand your product or service, and you need to creatively tell them why it’s a good idea for them to check it out. Social media is and always has been more than pushing content aggressively across the web—it’s about the right content to the right people in the right way.

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