too-much-emailThere is still quite a lot fo debate surrounding the best times to send email campaigns. Research shows that timing can have a huge impact on your email marketing. Data shows that there are definitive and distinct windows where you can achieve the greatest open rates to increase your readership.

NOTE: when reading this InfoGraphic it’s important to remember that obtaining data regarding your own email campaigns is best AND the timings shown in this InfoGraphic are EST.

This InfoGraphic is courtesy of KISSmetrics and was researched using data from Dan Zarrella (@danzarrella), Pure360 (@pure360) and HubSpot. Content available as a webinar by Dan Zarrella here.

science-of-social-timing-infographic

 
JUST THE FACTS (in EST timing)

  • Consumer promotion emails are best sent between 7pm and 10pm.
  • Holiday promotion emails are best sent between 5pm and 7pm.
  • Emails related to property and financial services are generally opened between 3pm and 5pm.
  • Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.
  • Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.
  • Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest.
  • The optimal email sending frequency is generally 1 to 4 emails a month.